Sprint Case Study
Sprint/Nextel offers a comprehensive range of wireless communications services including personalization through music and entertainment. Sprint/Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving nearly 49 million customers at the end of the second quarter 2009; industry-leading mobile data services; and a global Tier 1 Internet backbone.
Challenges:
Sprint identified a need for an overall content management strategy and aggregation program. Some of the challenges included:
- Over 60 content partners w/ multiple points of contact to manage on a daily basis
- Contract negotiation and ongoing management
- Lack of resources to focus on deck placement and overall deck structure
- Limited ability to promote existing and new content due to current deck structure
- Reporting variations and frequency
Solution:
Taylor Creek Associate’s long-standing relationships with content partners, strategic mobile management and marketing services solidified TCA was an ideal solution for Sprint’s mobile aggregation solution. These solutions optimized the consumer’s experience and overall deck structure and offerings. Some of these solutions included:
- Content partner consolidation
- Contract negotiation and ongoing partner management
- Streamlined content submission process
- Deck analysis and restructure using TCA’s industry expertise
- TCA market research team identifying programming opportunities on a weekly basis
- Enhanced promotional opportunities through key relationships in the music & entertainment industry
- Enhanced reporting through Taylor Creek’s secure partner reporting site, PartnerVIEW
Results:
With Taylor Creek’s mobile management solution Sprint has seen a significant cost savings to their bottom line. Consumers are now able to access more promotions and unique and compelling content in an easy to navigate environment. Additional advantages include:
- Money saved by reducing staff dedicated to content submission, programming and partner management
- Allow existing staff to focus on higher priority functions
- Ability to promote nearly 1000% more content on a weekly basis, improved overall content
- Higher quality of service to content partners and major labels; overall higher satisfaction from content partners